Take a look at the arrivals.
'We felt why not have the hope that is intrinsic in every child's life, embodied in our happy protagonist and let viewers see the world full of double standards and confused adults around her through her innocent and questioning eyes?'
'Thirty years ago, if you walked into a chawl, there would be three TV sets in 30 houses. Today, you'll see TV sets in all 30 houses. So the viewers have increased, but of a certain strata. Sadly, the educated and upper classes have stopped watching TV shows because of the availability of the Internet.' Balika Vadhu writer Gajra Kottary tries to explain to Ronjita Kulkarni/ Rediff.com where Indian television is going wrong.